A Better (Batter?) Mousetrap

The recent death of volume-challenged huckster Billy Mays has directed attention to the show Pitchmen, which follows the TV gadget process from home invention to in-your-face late-night advertisement. The inventors really believe in their creations. They have to, since they’ve usually given up a day job to pursue a dream that began with the phrase “Baby, we’re gonna be rich.”

But don’t think that those “Oh, honey, look!” moments only apply to cleaning supplies, tools, and kitchen gadgets — they can be found in the food world as well, as illustrated by the photo above.

Miles noticed Batter Blaster during our last shopping run. (It was shelved at a kid’s eye level, a cunning marketing strategy.) Upon closer examination, it really is pancake/waffle batter in a spray can. And it appears to live up to its organic labeling and certification: the only ingredient listed that wouldn’t appear in a standard pancake recipe is “propellant.” (I am informed that it is available at Whole Foods, guardians of quality organic edibles.)

I wish I had seen the “honey, look!” moment for Batter Blaster. How did its inventor rig up the spray cans? I envision a garage or basement workshop with walls covered with exploded floury goo.

I also wonder how many cans they sell beyond a first impulse/curiosity purchase? The photo alone was enough for She Who Must Be Obeyed to request a can the next time I’m shopping. I’l post a report after we cook our aerosol pancakes.

And be sure to hit the Batter Blaster web site. It’s worth the visit just to hear their jingle.

This entry was posted in food & cooking and tagged . Bookmark the permalink.

3 Responses to A Better (Batter?) Mousetrap

  1. Kurt says:

    There are so many bad pr0n jokes here… I’ll just let them die their lonely little deaths.

  2. Pingback: A Better Breakfast Faster?

Comments are closed.