food & cooking

Meet the new juice, same as the old juice

February 24, 2009

PepsiCo, it its unrelenting desire to maintain parity with the Coca Cola Company, has managed to create its own “New Coke” debacle. Their mis-step, however, had nothing to do with the taste of a product, but with its appearance. I’m talking about Tropicana orange juice. We are all familiar with the Tropicana logo: the orange […]

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