The revolution in molecular gastronomy did not begin with Ferran AdriÃ ‘s experiments at El BullÃ in 1998, it began the year before, and was heralded by the marketing of one of the least successful soft drinks ever created.
In the late spring of 1997 I was walking through Harvard Square when I was accosted by a gang of marketing kids who insisted that I try a new beverage called Orbitz, a non-carbonated fruit drink made by the same company that used to make Clearly Canadian sparkling water. I drank some of the raspberry citrus flavor, and was given a bottle of the (I’m not making this up) pineapple-banana-cherry-coconut “for my Â enjoyment later.” Based on my immediate reaction to the drink, I knew that there would never be a “later.” The stuff was too sweet, it wasn’t carbonated, and it has things floating in it: little spheres of gelatin that hovered in suspension in the bottle, which resembled a lava lamp:
This is a photo I took just two days ago of the bottle handed to meÂ thirteen years ago. It hasn’t changedÂ at all.
Last week’s lecture with JosÃ© AndrÃ©s had me thinking about gelation and spherification when I realized I that the perfect application of this technology had been sitting on a shelf in my kitchen for more than a decade. Those little white blobs in the bottle (banana flavored, I think – the bottle remains unopened, so I can only guess) are made of flavored xanthan gum. I have not agitated the contents to redistribute the blobs; that’s how they’ve settled in the bottle. Not that shaking would do much good, as you can see:
What keeps the blobs in position? The liquid is infused with gellan gum, which creates a support matrix for the spheres, which are at a neutral buoyancy with the clear liquid. The addition of a sugar – in this case corn syrup – improves the clarity of the liquid and changes the density to match that of the blobs.
While Orbitz was still available it became a popular science lab demonstration. Adding a salt solution to the contents would cause the spheres to sink: the salt both changed the density and disrupted the gellan protein matrix. Adding a sugar solution would cause the spheres to rise, as they would be less dense than the liquid.
Much to the disappointment of science teachers nationwide, Orbitz failed to last even a year in the hyper-competitive soft drink market. It was clearly (heh) ahead of its time, as evidenced by the URL printed on the bottle cap (you can see the “http” in the photo above): http://www.orbitz.com.
This explains why I never think of travel when I see the word “Orbitz.” I think of food from the future.